{"id":4494,"date":"2022-01-10T16:39:14","date_gmt":"2022-01-10T16:39:14","guid":{"rendered":"https:\/\/www.bainesjewitt.co.uk\/blog\/?p=4494"},"modified":"2022-01-10T16:39:16","modified_gmt":"2022-01-10T16:39:16","slug":"more-investors-are-choosing-sustainability-focused-firms","status":"publish","type":"post","link":"https:\/\/www.bainesjewitt.co.uk\/blog\/more-investors-are-choosing-sustainability-focused-firms\/","title":{"rendered":"More investors are choosing sustainability-focused firms"},"content":{"rendered":"<p>Annual investment in companies with goals to tackle climate change has quadrupled since 2018.<!--more--><\/p>\n<p>In December 2021, annual investment in sustainability-focused firms hit an impressive \u00a339.8 million, up from \u00a38.3 million three years prior- reveals the crowdfunding platform Crowdcube.<\/p>\n<p>The number of companies, with climate change related goals, hoping to raise funds on the platform increased by 300 per cent since 2018!<\/p>\n<p>Surprisingly, the Fintech sector (which usually experiences the most investor demand) demonstrated a 132 per cent increase in companies hoping to fundraise on the site, in the same time frame.<\/p>\n<p>From this, it seems that investors seek to put their money into a business that strives to provoke positive change, rather than what may be more financially rewarding.<\/p>\n<p><strong>What is sustainable investing?<\/strong><\/p>\n<p>Sustainable (or socially responsible) investment takes into account environmental, social and governance (ESG) factors, alongside traditional economic factors.<\/p>\n<p>Investors not only seek financial reward, but also consider the non-monetary values the firm aims to uphold in a bid to tackle climate change.<\/p>\n<p>Matt Cooper, Chief Commercial Officer at Crowdcube, commented on the increase:<\/p>\n<p>\u201cRather than settling for \u2018faceless\u2019 ESG funds and \u2018responsible\u2019 pension pots, more retail investors are making more direct investments into businesses that are having a greater impact, companies they have got to know and trust to play their part in solving the enormous climate crisis puzzle.<\/p>\n<p>\u201cDirect investing helps them achieve that drive towards positive, impactful change.\u201d<\/p>\n<p><strong>If you would like support or advice, get in touch with our experts today.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Annual investment in companies with goals to tackle climate change has quadrupled since 2018.<\/p>\n","protected":false},"author":2,"featured_media":4496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,25],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bainesjewitt.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4494"}],"collection":[{"href":"https:\/\/www.bainesjewitt.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bainesjewitt.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bainesjewitt.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bainesjewitt.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=4494"}],"version-history":[{"count":1,"href":"https:\/\/www.bainesjewitt.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4494\/revisions"}],"predecessor-version":[{"id":4495,"href":"https:\/\/www.bainesjewitt.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4494\/revisions\/4495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bainesjewitt.co.uk\/blog\/wp-json\/wp\/v2\/media\/4496"}],"wp:attachment":[{"href":"https:\/\/www.bainesjewitt.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=4494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bainesjewitt.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=4494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bainesjewitt.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=4494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}